Getting the Best Results in Case of Social Management
Spending less than half an hour a day managing social media may seem like wishful thinking, especially when we realize that the average user spends about two hours a day on social networks like Facebook, Twitter and Instagram freelance writer malaysia. If your tasks are not limited to managing social media, you may find that you are not able to spend so much time managing company profiles.
Let’s say you only have 18 minutes a day to take care of social networks – it won’t be easy, but we have a proposal for you that may work.
In this tutorial, we’ll tell you how to maximize your social networking time with Social media services, so you can focus on your other daily goals. This is all about social management.
8 minutes for monitoring
Social monitoring is about capturing what is happening around your brand on the Internet. It allows you to improve customer service or get customer feedback One Search Pro Malaysia, but also gives you the opportunity to learn more about your competition and find new potential customers. It is a necessary part of your daily routine if you want to manage social media quickly and effectively.
Where should you start? You can track keywords, hashtags, mentions and messages, both targeting your brand and your competitors. With Social media services, you can define your own personalized streams for the social channels you use.
Here’s what you should remember each day:
Mentions about your brand or product
Scroll the stream of keywords and hashtags related to the products and services you offer. Respond to all comments and inquiries that appear around your brand. Thanks to Social media services, to save time while still engaging the audience in your social media, you can create templates for the answers you use most often. However, remember that pre-composed responses are great if you’re running an intense competition or campaign, but by no means should they replace your daily interaction with your customers.
- Purchase intention. Less than three percent of customers directly name their brand on Twitter using the “@” tag, so make sure your search streams properly target your potential customers’ “purchase intent”. What does “purchase sweeps” mean? For example, instead of a list of brand-related keywords in your streams, you can enter words that customers can use when they are looking for solutions similar to what your company offers or when they are rating your product. For example, a hotel brand may target and reach consumers preparing for a last minute vacation by setting up search streams for specific destinations and keywords such as “travel” and “vacation”.
You should also follow popular hashtags on your streams, watch industry keywords, check tweets and follow people of interest to make sure you are up to date with the latest news about your industry. To make your work easier, you can also configure the appropriate RSS feeds in the Social media services application, which will make your task easier.
If you want to engage users in a specific place, you can target both your posts and your ads to a specific location. You can learn more about geo-tagging (also known as targeting) by taking the free Social media services Academy course.